1b.ru is a new concept and new generation of stores for beauty and health
Large selection of high-end perfumes and cosmetics, personal care products, products to make your house cozy and comfortable, as well as medicines and medical-care products for the whole family—all in the ideal combination of comfort and convenience.
Exceptional atmosphere of 1b.ru stores, a core value of the best prices for all goods, novelties and the best offers for those who pay attention to beauty and self-care – everything you need for enjoyable and care-free shopping!
Ruble Boom—unbeatable prices in convenient locations
Every Ruble Boom store, regardless of its location in Russia, offers an assortment of several thousand products.
Selection of cosmetics, perfumes, and household products at reasonable prices, with a customer-friendly format of self-service for everyone who appreciates great deals and saving of time while shopping.
Ruble Boom is always located conveniently for customers–both in small towns and in metropolitan cities.
Every day we improve the life of our customers, reducing expenses and minimizing shopping time thanks to the large selection of quality goods in our stores, located in the most convenient places for customers.
We are honest and open in business dealings with our partners.